A "Beauty Guru" is an individual, often a social media influencer or expert, who shares knowledge and tips about beauty, skincare, and makeup. They typically create content through platforms like YouTube, Instagram, or TikTok, where they demonstrate techniques, review products, and offer advice to their followers. These gurus often build a loyal audience by showcasing their expertise and personal experiences. Many collaborate with beauty brands, promoting products and sometimes even launching their own lines. Their influence can significantly impact trends and consumer choices in the beauty industry.