Be, Inc. was a technology company known for its innovative operating system, BeOS, which was designed for multimedia applications. The company was co-founded by Jean-Louis Gassée in 1990, who previously worked at Apple Inc. as a senior executive. Gassée aimed to create a new platform that could leverage the power of modern hardware. Under Gassée's leadership, Be, Inc. gained attention for its unique approach to software design, emphasizing speed and efficiency. Although the company faced challenges in competing with larger players in the market, its contributions to operating systems and multimedia computing left a lasting impact on the tech industry.