Be, Inc. was a software company founded in 1990, known for developing the BeOS operating system. This system was designed for multimedia applications and aimed to provide a fast and efficient user experience, particularly for developers and content creators. The company was founded by Be, Inc. co-founder Jean-Louis Gassée, a former executive at Apple Inc.. Despite its innovative technology, Be, Inc. struggled to gain significant market share and was eventually acquired by Palm, Inc. in 2001, leading to the discontinuation of its products.