Basel is a city in northwestern Switzerland, located on the banks of the Rhine River. It is known for its rich cultural scene, including numerous museums, theaters, and galleries. The city is also home to the prestigious Basel University, one of the oldest universities in Switzerland, founded in 1460. The city's economy is diverse, with a strong presence in the pharmaceutical and finance sectors, featuring major companies like Novartis and Roche. Basel hosts the annual Art Basel fair, which attracts artists and collectors from around the world, showcasing contemporary art and fostering international connections.