Balkan pop is a vibrant music genre that blends traditional folk elements from the Balkans with modern pop influences. It often features catchy melodies, danceable rhythms, and a mix of instruments like the accordion and brass. This genre is popular in countries such as Serbia, Croatia, and Bulgaria, where it reflects the diverse cultural heritage of the region. The genre gained international attention through artists like Goran Bregović and Sevdah Baby, who incorporate both contemporary and traditional styles. Balkan pop is often characterized by its lively performances and celebratory themes, making it a staple at festivals and social gatherings.