Babywise is a parenting approach developed by Gary Ezzo and Robert Bucknam, focusing on establishing a structured routine for infants. The method emphasizes the importance of scheduling feedings, naps, and playtime to promote healthy sleep patterns and encourage self-soothing in babies. The program encourages parents to observe their child's natural cues and adapt the schedule accordingly. While some parents find success with Babywise, it has also faced criticism for its strictness and potential impact on breastfeeding. Overall, it aims to create a balanced environment for both parents and children.