Baby Einstein is a brand of educational products designed for infants and toddlers. Founded in 1996 by Julie Aigner-Clark, the company focuses on introducing young children to art, music, language, and nature through engaging videos, books, and toys. The aim is to stimulate early brain development and foster a love for learning. The Baby Einstein videos often feature classical music, colorful visuals, and simple concepts to capture the attention of young viewers. While the brand has been popular among parents, experts recommend balancing screen time with interactive play and real-world experiences to support healthy development in early childhood.