The BMW Neue Klasse refers to a series of vehicles produced by BMW in the 1960s and 1970s, marking a significant shift in the company's design and engineering philosophy. This line introduced modern styling, improved performance, and advanced technology, helping to establish BMW as a leader in the automotive industry. The Neue Klasse models, such as the BMW 1500 and BMW 2002, were known for their sporty characteristics and affordability. They played a crucial role in shaping the brand's identity and laid the groundwork for future models, influencing the design language and engineering principles that BMW continues to use today.