BMW Motorrad is the motorcycle division of the German automotive company BMW. Established in 1923, it is known for producing a wide range of motorcycles, from sport bikes to touring models. The brand emphasizes performance, innovation, and quality, appealing to both casual riders and enthusiasts. The company has a strong presence in motorsport, participating in various racing events, including the FIM Endurance World Championship. BMW Motorrad also focuses on sustainability, developing electric motorcycles like the BMW CE 04, which showcases their commitment to eco-friendly transportation solutions.