BMW M GmbH is a subsidiary of the BMW Group that specializes in high-performance vehicles. Founded in 1972, it focuses on developing and producing the M series, which includes enhanced versions of standard BMW models. These vehicles are known for their powerful engines, sporty handling, and distinctive design. The company plays a crucial role in the motorsport sector, contributing to BMW's success in various racing competitions. BMW M GmbH also emphasizes innovation and technology, ensuring that its cars deliver both thrilling performance and everyday usability.