The BBB Wise Giving Alliance is an organization that evaluates charities to help donors make informed giving decisions. It is part of the Better Business Bureau and focuses on promoting trust in the charitable sector by assessing how well charities meet specific standards for accountability and transparency. The Alliance provides reports on various charities, detailing their financial health, governance practices, and effectiveness in fulfilling their missions. By offering this information, the BBB Wise Giving Alliance aims to empower donors to support organizations that align with their values and ensure their contributions are used effectively.