Audio advertising refers to promotional content delivered through sound, typically found in formats like radio, podcasts, and streaming services. Advertisers use audio ads to reach listeners during their daily routines, capitalizing on the growing popularity of audio content. These ads can be short, catchy jingles or longer messages that provide detailed information about a product or service. This form of advertising is effective because it engages audiences in a personal way, often creating a connection through storytelling or relatable content. With the rise of platforms like Spotify and Apple Podcasts, audio advertising has become a vital strategy for brands looking to enhance their reach and impact.