Audience ratings are numerical values that reflect how viewers perceive a particular show, movie, or event. These ratings are often collected through surveys, polls, or digital tracking, and they help producers and networks understand what content resonates with their audience. Higher ratings typically indicate greater popularity and can influence future programming decisions. These ratings are crucial for advertisers as well, as they determine where to allocate their budgets. For example, a show with high audience ratings, like The Super Bowl, attracts more advertisers willing to pay premium prices for commercial slots, knowing that a larger audience will be watching.