Audience behavior refers to the actions and reactions of individuals or groups when engaging with a particular content or event. This can include how they respond to advertisements, social media posts, or live performances. Understanding audience behavior helps marketers and creators tailor their messages to better connect with their target audience. Factors influencing audience behavior include demographics, cultural background, and personal interests. For example, age and gender can affect preferences in music or film genres. By analyzing these behaviors, businesses and artists can enhance their strategies to attract and retain their audience's attention.