Association Exercises are activities designed to enhance cognitive skills by linking concepts, words, or images. These exercises often involve brainstorming or free association, where participants quickly generate related ideas or terms based on a given prompt. This technique can improve creativity, memory, and problem-solving abilities. In educational settings, Association Exercises can help students make connections between new information and what they already know. By encouraging learners to visualize relationships, these exercises foster deeper understanding and retention of material. They are commonly used in various fields, including psychology, marketing, and education.