Asia Pulp & Paper (APP) is one of the largest paper and pulp companies in the world, headquartered in Indonesia. Established in 1972, it operates numerous mills and plantations across Asia, producing a wide range of paper products, including packaging materials, tissue, and printing paper. APP is part of the Sinar Mas Group, a major conglomerate in Indonesia. The company has faced criticism for its environmental practices, particularly regarding deforestation and land use. In response, APP has committed to sustainable practices and aims to improve its environmental impact through various initiatives and certifications.