Ashburton is a town located in the Canterbury region of New Zealand. It serves as the administrative and commercial center for the surrounding rural area. Known for its agricultural activities, Ashburton has a strong farming community and is often referred to as the "wool capital" of the country due to its significant sheep farming industry. The town features various amenities, including parks, schools, and shopping facilities. It is also home to the Ashburton River, which offers recreational opportunities such as fishing and walking trails. The local population enjoys a mix of urban and rural lifestyles, contributing to the town's unique character.