Ash Maurya is an entrepreneur and author known for his work in the field of lean startups. He is the creator of the Lean Canvas, a strategic tool that helps entrepreneurs visualize their business model and identify key components. His approach emphasizes rapid experimentation and customer feedback to develop successful products. Maurya is also the author of the book Running Lean, which provides a framework for startups to validate their ideas and achieve product-market fit. He has contributed to the startup community through workshops, speaking engagements, and mentoring, helping many entrepreneurs navigate the challenges of building a business.