Artist promotion refers to the strategies and activities used to increase the visibility and popularity of an artist, such as a musician, painter, or writer. This can include social media marketing, public relations, and live performances, all aimed at reaching a wider audience and building a fan base. Effective artist promotion often involves collaboration with industry professionals, such as managers, agents, and publicists, who help create promotional materials and organize events. Additionally, utilizing platforms like Spotify or Instagram can enhance an artist's reach and engagement with potential fans.