Artificial insemination is a medical procedure used to help individuals or couples conceive a child. It involves directly placing sperm into a woman's reproductive system during ovulation, increasing the chances of fertilization. This method can be used with sperm from a partner or a donor. The procedure is often chosen by those facing fertility issues, single women, or same-sex couples wanting to start a family. Artificial insemination is generally considered safe and can be performed in a doctor's office or clinic, making it a convenient option for many seeking to become parents.