Artificial coloring refers to synthetic dyes and pigments added to food, beverages, cosmetics, and other products to enhance their appearance. These colors can make items more visually appealing and can help indicate flavor or freshness. Common examples include Red 40, Yellow 5, and Blue 1, which are often used in candies, drinks, and processed foods. While artificial coloring is approved for use by regulatory agencies like the U.S. Food and Drug Administration (FDA), some people may have sensitivities or allergies to certain dyes. Additionally, there are ongoing debates about the potential health effects of consuming artificial colors, leading some consumers to prefer natural alternatives derived from plants or minerals.