Arthur George is a fashion brand founded by Kardashian family member Rob Kardashian. Launched in 2013, the brand primarily focuses on stylish and comfortable socks and loungewear. It aims to combine fun designs with everyday wear, appealing to a wide audience. The brand gained popularity through its association with the Kardashian family, leveraging their influence in the fashion industry. Arthur George products are often characterized by bold patterns and vibrant colors, making them a unique addition to casual wardrobes. The brand is available through various retail channels, including online platforms.