Architectural Visualization is the process of creating digital images or animations that represent a building or space before it is constructed. This technique helps architects, designers, and clients visualize the final outcome, allowing for better planning and decision-making. It often includes 3D models, renderings, and walkthroughs to showcase the design in a realistic manner. The use of software tools like AutoCAD, SketchUp, and 3ds Max is common in architectural visualization. These tools enable professionals to create detailed representations of materials, lighting, and textures, enhancing the overall presentation. This visualization aids in marketing, client presentations, and obtaining necessary permits.