Analytics platforms are software tools that help organizations collect, process, and analyze data to gain insights and make informed decisions. These platforms can handle large volumes of data from various sources, such as websites, social media, and customer databases. They often provide features like data visualization, reporting, and predictive analytics to help users understand trends and patterns. Many analytics platforms offer user-friendly interfaces, making it easier for non-technical users to explore data without needing extensive programming skills. Popular examples include Google Analytics, Tableau, and Microsoft Power BI. These tools are widely used across industries to enhance business performance and drive strategic initiatives.