Amplification is the process of increasing the strength or intensity of a signal, sound, or message. In electronics, it often refers to boosting electrical signals using devices like amplifiers. This allows for clearer audio in speakers or stronger signals in communication systems. In communication, amplification can also mean enhancing a message to reach a larger audience or have a greater impact. This can be achieved through various means, such as social media or advertising, where a simple idea is spread widely, making it more influential and noticeable in public discourse.