Amorepacific is a South Korean beauty and cosmetics company founded in 1945. It is known for its innovative skincare and makeup products that often incorporate traditional Asian ingredients. The brand emphasizes research and development, aiming to create high-quality products that cater to various skin types and concerns. The company operates several well-known brands, including Laneige, Innisfree, and Etude House. With a strong focus on sustainability, Amorepacific is committed to eco-friendly practices in its production processes and packaging. Its global presence allows it to reach a diverse customer base, promoting beauty and wellness worldwide.