The Americana Music Association (AMA) is a non-profit organization dedicated to promoting and supporting the genre of Americana music. This genre blends elements of various musical styles, including country, folk, blues, and rock, reflecting the diverse cultural heritage of the United States. The AMA provides resources for artists, industry professionals, and fans, fostering a community around this unique musical style. Founded in 1999, the AMA hosts events such as the annual Americana Honors & Awards ceremony, which recognizes outstanding achievements in the genre. The organization also offers educational programs, advocacy for artists' rights, and networking opportunities to help promote Americana music and its artists.