The American Hotel and Lodging Association (AHLA) is a national organization representing the hospitality industry in the United States. Founded in 1910, it advocates for hotel owners, operators, and employees, providing resources and support to enhance the industry's growth and sustainability. The AHLA focuses on various issues, including workforce development, safety standards, and legislative advocacy. In addition to advocacy, the AHLA offers educational programs and certifications to improve operational practices within the hospitality sector. It also conducts research to inform members about industry trends and challenges, helping them adapt to changing market conditions and consumer preferences.