The American Gem Society (AGS) is a professional organization founded in 1934 that focuses on promoting ethical practices in the jewelry industry. It provides education and resources for jewelers, helping them to enhance their skills and knowledge about gemstones and jewelry design. AGS members are committed to upholding high standards of integrity and professionalism. AGS also offers a certification program for gemologists, ensuring that they possess the necessary expertise to evaluate and appraise gemstones accurately. The organization plays a vital role in consumer protection by encouraging transparency and trust between jewelers and their clients, fostering a positive shopping experience.