The Amazon Fire Phone was a smartphone released by Amazon in July 2014. It featured a 4.7-inch display and was powered by a quad-core processor. The device ran on a customized version of the Android operating system and included unique features like Firefly, which allowed users to identify products and media using the phone's camera. Despite its innovative features, the Fire Phone struggled in the market and was discontinued in 2015. It was primarily designed to promote Amazon's services, such as Amazon Prime and the Amazon Appstore, but failed to gain significant traction among consumers.