Amazon Prime is a subscription service offered by Amazon that provides members with a variety of benefits. For a monthly or annual fee, users can enjoy perks like free two-day shipping on millions of items, access to exclusive deals, and the ability to borrow eBooks from the Kindle library. In addition to shopping benefits, Amazon Prime includes streaming services like Prime Video, where members can watch movies and TV shows, and Prime Music, which offers ad-free music streaming. Overall, Amazon Prime aims to enhance the shopping and entertainment experience for its subscribers.