Alvah Roebuck was an American businessman and co-founder of the Sears, Roebuck and Company, a major retail and mail-order company. Born on January 1, 1864, in Lafayette, Indiana, he started his career as a watchmaker before partnering with Richard Sears in 1893. Their collaboration led to the creation of a successful catalog business that revolutionized retail in the United States. Roebuck played a significant role in expanding the company's offerings, including tools, clothing, and household goods. Under his leadership, Sears became one of the largest retailers in the country, known for its innovative marketing and customer service. Roebuck's contributions helped shape the modern retail landscape.