Alternative products are items that serve as substitutes for traditional goods, often designed to meet specific needs or preferences. These products can include eco-friendly options, such as biodegradable packaging, or plant-based foods that replace animal products, like vegan cheese. They aim to provide consumers with choices that align with their values, such as sustainability or health. The rise of alternative products has been driven by increasing awareness of environmental issues and changing consumer habits. For example, electric vehicles are an alternative to gasoline-powered cars, offering a cleaner mode of transportation. This shift reflects a broader trend towards innovation and diversity in the marketplace.