Allura is a brand of food coloring that is often used in baking and cooking to enhance the visual appeal of various dishes. It is known for its vibrant hues and is commonly found in both liquid and gel forms. Allura is particularly popular in the confectionery industry, where it is used to color candies, cakes, and frostings. The primary ingredient in Allura is Allura Red AC, a synthetic dye that is approved for use in many countries. It is part of the FD&C color additives regulated by the U.S. Food and Drug Administration (FDA). Allura is favored for its stability and ability to produce bright colors without altering the taste of food.