The Algemene Verordening Gegevensbescherming (AVG), or General Data Protection Regulation (GDPR), is a comprehensive data protection law in the European Union. It was implemented on May 25, 2018, to enhance individuals' control over their personal data and to simplify the regulatory environment for international business. The AVG establishes strict guidelines for the collection, storage, and processing of personal data. It applies to all organizations operating within the EU and those outside the EU that offer goods or services to EU residents. Non-compliance can result in significant fines, emphasizing the importance of data protection.