Albanian pop is a vibrant music genre that blends traditional Albanian sounds with modern pop influences. It often features catchy melodies, electronic beats, and lyrics that reflect contemporary themes, such as love and social issues. Artists in this genre frequently draw inspiration from both local folklore and international pop trends. The genre gained popularity in the late 1990s and early 2000s, with artists like Dafina Zeqiri and Elvana Gjata leading the way. Today, Albanian pop continues to evolve, incorporating elements from Balkan music and hip-hop, making it a dynamic part of the region's cultural landscape.