Alan Fletcher was a prominent British graphic designer, known for his innovative work in visual communication. He co-founded the design agency Pentagram in 1972, which became one of the world's leading design firms. Fletcher's style combined simplicity with wit, making his designs both functional and engaging. Throughout his career, Fletcher created iconic branding and identity projects for various clients, including The Victoria and Albert Museum and The Royal Mail. He was also an accomplished author and educator, sharing his insights on design through books and lectures, influencing many aspiring designers around the globe.