Aircraft livery refers to the specific design and color scheme applied to an aircraft's exterior. This design often includes the airline's logo, name, and other branding elements, which help to identify the airline and create a visual identity. The livery can vary significantly between different airlines, reflecting their brand image and values. The process of creating an aircraft livery involves careful consideration of colors, patterns, and graphics. Designers aim to create a striking appearance that stands out while also ensuring that the livery is practical and durable. The livery is an essential aspect of an airline's marketing strategy and plays a role in customer recognition.