Airline branding refers to the strategies and practices that airlines use to create a unique identity and image in the competitive aviation market. This includes elements like logos, color schemes, and marketing campaigns that convey the airline's values and services. Effective branding helps airlines differentiate themselves and attract customers. Additionally, airline branding encompasses customer experience, including in-flight services, cabin design, and staff uniforms. By focusing on these aspects, airlines like Delta Air Lines or Emirates aim to build loyalty and enhance customer satisfaction, ultimately influencing travelers' choices when booking flights.