Aikatsu is a Japanese multimedia franchise that focuses on the world of idol culture. It began as a card game in 2012 and expanded into an anime series, video games, and music. The story follows young girls who aspire to become idols, using special cards to enhance their performances and fashion. The franchise features various characters, each with unique personalities and dreams. Players and viewers experience the journey of these aspiring idols as they participate in auditions, concerts, and competitions. Aikatsu emphasizes themes of friendship, hard work, and self-expression in the pursuit of stardom.