"Aikatsu on Parade!" is a multimedia project that combines elements of anime, video games, and music. It is part of the larger Aikatsu! franchise, which focuses on the lives of aspiring idols as they work to achieve their dreams. The series features various characters from previous Aikatsu! titles, allowing fans to enjoy a crossover experience. In the game, players take on the role of a producer, guiding their chosen idol through performances and competitions. The gameplay involves collecting cards that represent different outfits and skills, enhancing the idol's abilities. The series emphasizes themes of friendship, hard work, and self-expression.