The African market refers to the diverse economic landscape across the continent of Africa, characterized by a mix of traditional and modern trade practices. It includes various sectors such as agriculture, manufacturing, and services, with a growing emphasis on technology and digital commerce. Many countries are experiencing rapid urbanization, leading to increased consumer demand and investment opportunities. In recent years, the African market has attracted global attention due to its young population and emerging middle class. Initiatives like the African Continental Free Trade Area (AfCFTA) aim to enhance trade between African nations, promoting economic integration and growth across the region.