The Advertising Self-Regulatory Council (ASRC) is an organization that promotes ethical advertising practices in the United States. It provides a framework for self-regulation among advertisers, ensuring that advertisements are truthful, fair, and responsible. The ASRC aims to enhance consumer trust and confidence in advertising by addressing complaints and overseeing compliance with established standards. The ASRC operates through various programs, including the National Advertising Division (NAD) and the Children's Advertising Review Unit (CARU). These programs review advertising claims and provide guidance to businesses, helping them adhere to best practices. By fostering accountability, the ASRC plays a crucial role in maintaining the integrity of the advertising industry.