Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. It allows businesses to create, manage, and optimize customer experiences across various digital channels. AEM provides tools for content creation, digital asset management, and workflow automation, making it easier for teams to collaborate and deliver consistent messaging. AEM is part of the Adobe Experience Cloud, which integrates with other Adobe products to enhance marketing efforts. Its user-friendly interface and robust features help organizations streamline their digital marketing strategies, ensuring they can engage customers effectively and efficiently.