AdTech, short for advertising technology, refers to the tools and software used to manage, deliver, and analyze digital advertising campaigns. It encompasses various platforms and services that help advertisers target specific audiences, optimize ad placements, and measure the effectiveness of their ads. Key components of AdTech include demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges. The primary goal of AdTech is to improve the efficiency and effectiveness of online advertising. By leveraging data and algorithms, advertisers can reach potential customers more accurately, while publishers can maximize their ad revenue. This technology plays a crucial role in the digital marketing landscape, influencing how brands connect with consumers.