Acxiom is a data and technology company that specializes in providing marketing and customer data solutions. Founded in 1968, it helps businesses understand their customers better by offering insights derived from vast amounts of data. This enables companies to create targeted marketing strategies and improve customer engagement. The company collects and analyzes data from various sources, including online and offline interactions. Acxiom also emphasizes data privacy and compliance, ensuring that its practices align with regulations like the General Data Protection Regulation (GDPR). Its services are used by a wide range of industries, including retail, finance, and healthcare.