AWS Direct Connect is a cloud service that allows businesses to establish a dedicated network connection between their on-premises data centers and the Amazon Web Services (AWS) cloud. This connection can improve bandwidth performance and provide a more consistent network experience compared to standard internet connections. By using AWS Direct Connect, organizations can transfer large amounts of data securely and efficiently. It also helps reduce costs associated with data transfer over the internet, making it a valuable option for companies that rely heavily on cloud services for their operations.