ALTBalaji is an Indian subscription-based video-on-demand platform launched in 2017. It is a part of Balaji Telefilms, a well-known production house in India. The platform offers a variety of original web series, movies, and shows, catering primarily to the Indian audience with diverse genres like drama, romance, and thriller. The service is accessible on multiple devices, including smartphones, tablets, and smart TVs. ALTBalaji focuses on creating content that resonates with regional tastes and preferences, making it a popular choice among viewers looking for fresh and engaging entertainment options.