AJ Bell is a UK-based investment platform that provides services for individuals looking to manage their savings and investments. Founded in 1995, it offers a range of products, including stocks and shares ISAs, pensions, and investment accounts. AJ Bell aims to make investing accessible and straightforward for both novice and experienced investors. The company operates through its online platform, allowing users to buy and sell investments easily. AJ Bell is known for its competitive fees and user-friendly interface, making it a popular choice among investors in the United Kingdom. It is also listed on the London Stock Exchange.