A.P.C. (Atelier de Production et de Création) is a French fashion brand founded in 1987 by designer Jean Touitou. Known for its minimalist aesthetic, A.P.C. focuses on high-quality materials and timeless designs, often featuring clean lines and simple silhouettes. The brand is particularly famous for its denim, which is crafted with a commitment to durability and style. A.P.C. has gained a loyal following among fashion enthusiasts and is often associated with the Parisian chic style. The brand also collaborates with various artists and designers, expanding its influence in the fashion world. A.P.C. operates several boutiques globally, showcasing its collections and unique approach to modern fashion.